Nykaa's recent update for Q4 - FY2024 reveals significant order volume growth due to robust customer acquisition, platform conversion, and user-level growth.
Strong Growth Momentum: Nykaa's GMV growth in the early thirties at a consolidated level YoY, indicating long-term beauty consumption growth in India.
Key Drivers: Nykaa experienced momentum in customer acquisition, platform conversion, and user-level growth, leading to healthy order volume growth.
Successful "Pink Love Sale": Nykaa's BPC growth fueled by strong offtake from important categories like beauty, skincare, and the success of its recent sale.
Nykaa Fashion's Success: Despite industry slowdown, Nykaa Fashion's sustainable growth, premium goods, and high-caliber customer acquisitions continue to drive success.
Expectations: FSN E-Commerce Ventures Limited expects high twenties NSV and revenue growth, with BPC vertical GMV likely to grow around 30%.
Fashion Vertical: GMV expected to grow in the high twenties, with NSV growth anticipated to be in the mid-twenties on a YoY basis.
Other Vertical: GMV growth expected to be in the mid-sixties, with NSV growth likely to be around 80% on a YoY basis.
About Nykaa: FSN E-Commerce Ventures Ltd operates a diverse portfolio of beauty, personal care, and fashion products, including owned brand products manufactured by it.
Disclaimer: This blog is for educational purposes only and is based on several secondary sources on the internet.